Harsh reality of building profitable products
building useful products is hard and expensive. even well funded companies and serial entrepreneurs fail.
failure is a possibility at any stage. success if any is an outcome of consistently adaptive and customer obsessed teams who get lucky.
developing breadth of knowledge and depth of skills as we build is essential to survive the grind.
a steep and accelerated learning coupled with timely decision is key to survive, grow and sustain.
early stage and first time product builders fail at piecing together the puzzle before running out of money.
distracted by shiny objects, new features and pivot ideas backed by nothing but assumptions.
unfortunately our lack of clarity get us stuck in analysis paralysis or impulsive decisions both of which derail our product effort.
focusing on the right options when excited by a torrent of disruptive ideas is nearly impossible.
precisely why product success is an exception rather than a norm. we have nothing but hope to keep going.
not a nice place to be when so much is at stake.
product discovery matters !
every human endeavor operates in two modes. thought and execution. creating new products is no exception.
product discovery amalgamates all activities that deploy thought leadership to identify all potential options worth pursuing.
product delivery consolidates all activities that deploy executional insights to deliver on the promise to stakeholders.
our bias for action, our skill driven approach, expert advice and peer pressure makes us select the comfortable choice of delivery over discovery.
your product discovery sprints are the building blocks of sustainable growth where you test assumptions.
if you get it right, you can double down on building more.
if you get it wrong, you can test more assumptions till we find the one where there is scope.
Building a shitty product without ever realizing which cross road or pivot led you down the rabbit hole is way too common in early stages.
Instead of disrupting markets, you end up disrupting investors, talent and your personal life.
product discovery helps avoid useless failures.
The harmful effects of overthinking
6 telltale signs of confusion crippling your product decisions.
people centered product development
▶️ we create products for other people to use. irrespective of the type and complexity of products, it is people who benefit.
▶️ we forget this fundamental truth that our products must appeal to the senses and sensibilities of the people using it. at least for a substantial group of people who fund us.
▶️ a product must espouse an authentic and interesting personality for the user to adopt it and patronize it. we forget the user and sometimes ignore him when stressed with obligations.
▶️ we fail to realize that the path to delivering consistent stakeholder outcomes passes through a continuous improvement of customer delight.
▶️ absorbing the fine print in customer talk, surfacing the nuance and balancing expectations is key to achieve success.
▶️product Innovation and development from the scratch especially requires sustained empathy for customer crisis.
▶️creating product led growth is the only possible when customers turn patrons. it is the only route to sustainable business.
▶️ high performance teams focus on the customer context to create the win – win offer
❝ Holistic product thinking helped me think better about
who my tool is solving a problem for.❞
Dom Zijlstra
building super learning app @TraverseLink
Hey! This is Mohammed, 👋
Founder of mcoach and revneo. I previously was responsible for the failure of two products Zenith and Edgage.
You Probably didn’t Expect me to Say that.
I’ve spent 3 years decoding the Magic Formula to make Product Discovery work.
“Expert” advice found on the internet was too complex and all over the place for a beginner like me. And so I was forced to find my own path.
My Career Success at Lucent and Accenture elevated me to a myopic belief in my ability to eventually “figure it out”.
I thought delivering a “hit product” is just a matter of time. Keep experimenting and shipping was my mantra until I ran out of money.
Only after depleting my life savings, did i realize that the biggest contributor to my failures has got to do with ME not having a disciplined discovery cadence.
Hence, I am on a personal mission to help leaders like you avoid costly product discovery mistakes that destroy our startup and disrupt our life.
Your Fellow Learner at
HOLISTIC PRODUCT THINKING
Why Holistic Product Thinking ❓
✅discovery depends a lot on generative research and delivery upon evaluative research. together they form the continuous improvement loop that accelerates the commercialization of useful inventions.
✅early stage founders tend to corner themselves into a dead end of analysis paralysis when they “over think” and feature factories when they “over do”.
✅ circular decisions, build traps and constant pivoting blocks flow and increases the product and startup mortality rate.
✅holistic product thinking empowers you with practical and hands on tools to help you balance disruptive ideas with customer expectations. Sets you on a roadmap to build highly profitable digital products by embracing a culture of first principles and customer obsession.
✅we drive discipline of product excellence into your practice using the 6P method, TEFAMBO framework etc so much so that balancing customer delight and stakeholder happiness becomes an effortless habit.
early stage founders requiring clarity
you are on the journey of zero to one. you are getting started or have some traction. you are struggling with long and circular decisions. confused with a lot of free youtube and twitter advice. unclear as to how to make your customer insights actionable.
experts in discovery squads requiring coherence
you are an engineer, designer or functional contributor assigned to a cross functional team. you want to get it right from the word go. you are eager to challenge conventional product wisdom. you aspire to deliver useful features consistently by enhancing your acumen and adopting latest excellence frameworks.
engineering manager requiring proven practices
you are an project or program manager within a SaaS product company. you want to grab any upcoming opportunity to accelerate your product career and be prepared with real world insights. you need exposure to tools that will boost your confidence to ace a new career.
❝ sensational laser-focused live review session of my concept just now – incredibly pointed questions that led to a large gains in clarity + new ideas ❞
Saverio Bianchi
eCom for 40+ brands 🛍 CEO @ Atelier & Avenue
SCHEDULE
❝ shoutout to Mohammed for helping me craft my jobstobedone statement using the TEFAMBO technique. Session was extremely useful in in helping clarify and go deeper in understanding the problem. The impact of this is that I am able to identify the exact moments of crisis of our customers ❞
Lilian Ciku
Passionate about creating transformational learning experiences @re_dlearn
Feel Amazed by the Clarity of Holistic Product Thinking.
- Situational Pain
- Prospect Design
- Missionary People
- Problem Framing
- Emotional Projection
- Delightful Products
Immersive Cohort Experience with Hands on Intervention
Immersive Leadership Curriculum
Hands on Practical Engagement
Personalized Executive Insights
Awesome Learning Experience
July 1st 2021 to Aug 31st 2021
Emmy
Emotional Wellbeing and Innovation
Gwyn
Facilitating Team Alignment
Julia
Effective Copywriting Techniques
Tatiana
Community Driven Products
Will
Pricing & Product Monetization
Chikodi
Perfect Investor Pitch Deck
Designation
Expert Guest Panel for Industry Insights
Triumph over the culture of indecision and shallow thinking
Holistic Product Thinking Cohort Time-Line
Sep 1st 2021 to Oct 31st 2021
Practical Emotional Intelligence
Managing Self – Aspirations, Capabilities and Uniqueness
Managing Relationship, Social Styles and Leading Teams
Frequently Asked Questions (faq)
My spectacular failures building products only taught me the power of Shame, Suffering and Scars have only solidified my determination and made me purposeful in pursuit of a repeatable process devoid of bias and assumption.
I witnessed first hand how Hard it is to Build Products. I am also a testimony to the learning abilities that keep me Going. More Level headed, More Thoughtful and More Resilient.
I will teach you to master Clarity, Flow & Options.
If WE don’t see synergies. We can always say a nice goodbye and still be Friends.
I know this isn’t a small investment. But you’re investing in yourself. No Pain No Gain.
Making Progress and creating impact requires proactivity. Reactionaries only create meh products and businesses.
If you are a proactive maker, founder or product manager you will feel the impact of the cohort and course in avoiding the costly mistakes that dwarf your career.
it’s a steal for those who apply premium valuation to their Time.
Sustaining that mastery takes even more effort. It all depends on what you are here for.
Can you spare 10 hours a week for 10 weeks straight ? If No, we can work on a schedule that works for you.
I can vouch for your accelerated progress in your purpose compared to doing it all alone.You will learn from the collective intelligence of the community of makers, managers and founders.
Apply for the 1st Alpha cohort
I am building this course to help early stage founders, seasoned engineers, functional contributors and product leaders nurture effective product discovery practices.
Starting July 1st we will have tightly knit cohort of 8 product builders who will learn to leverage the 6P method to gain clarity about customer situation and use it as a starting point to learn the core problems, beachhead prospect, projecting using stories, hiring the right people and building the product.
If you want to learn but cannot afford or require parity pricing drop me at note at [email protected]
It will be a community that will share, learn and grow together. Promise.